How to understand what went wrong in the high season in our hotel

How to understand what went wrong in the high season in our hotel

How can you tell if something went wrong in the high season? How can some processes be improved and simplified?

Today we will try to understand what the food for thought can be to work better in the high season, providing practical examples on how to remedy the problems encountered.

Lack of communication between reception and other departments

Client: Hi, I’m Mario Rossi, is my room ready?
Receptionist: A moment I call and ask.

This scene occurs in the event that the customer shows up for the check-in at the indicated time and the room is not ready.

The inconvenient exchange of calls between receptionists and room attendants can be simplified by using a software tool that allows to improve the internal organization of the hotel, establishing an effective communication system between those at the reception and those in charge of room cleaning.

A similar speech can be applied in the event that at the check-out, those at the front desk find it difficult to close the account because there are no charges for the bar or restaurant.

It should be emphasized that communication between departments is important, and it is not always software that resolves the issue.

Quotes that do not convert

Our receptionist friends find themselves having to formulate and send estimates at certain times of the year, even dozens of times a day, taking into account many factors and ever-changing needs expressed by the customer.

Often, however, the aesthetic factor is neglected, quotes written in Arial 12 mixed with Calibri 13 with a dark red color are sent, in which the amount of the stay is sometimes wrong, sending quotes with a more refined and attractive look is not only a question of aesthetics, but also and above all a question of revenue !!!

Do not resell a room under date after a cancellation

It can happen to receive a cancellation of a reservation under date and thus find yourself with an empty room in high season.

We do not even discuss the possibility of not having set a non-refundable rate because it would be madness, but we discuss the possibility of using a software tool such as the channel manager that can instantly put the room up for sale on the online portals, so that you can earn twice on the same room.

Did your team work well in the high season? Have you encountered problems or has it all gone smoothly?

5 reasons why a cloud software for hotel reservations costs less

Person at the computer that works with software for hotel reservations

Why should a hotel have cloud software for hotel reservations? What are the economic advantages of such a solution? Can cost affect performance?

In this blogpost we will give you 5 reasons why a web based cloud software for hotel reservations is a cheaper solution and probably also more efficient for the management of your hotel.

We will cover several thorny topics such as installation, maintenance, scalability, hardware and data protection costs.

Many hotels, both medium-small and large, cannot help but use a software for hotel reservations to simplify their daily work tasks.

Many hoteliers pay attention to the economic factor when choosing, so here are the reasons why a cloud PMS (Property Management System) costs less and is often more convenient than an on premise solution installed on a local server.

However, we would like to clarify that we are not talking about economic software solutions because of little or limited value, but of software solutions that are affordable in economic terms because they are optimized and scalable.

Thanks to these factors, the management costs of the application platforms are lowered and allow the hotelier to benefit from both economic and quality advantages.

1. Zero server installation costs

The “on premise” management systems are installed on a server computer which physically resides inside the hotel and which must be purchased and maintained by the structure.

When choosing a cloud software you do not need to have a server physically present in the structure, you do not have to buy any infrastructure and there are no installation costs, as it is the service provider that takes care of paying the costs of management.

In addition, with the cloud, software installation times are drastically reduced, this is because there is no need to send any technician to take care of the physical installation of the server.

2. No maintenance costs

With cloud solutions, given that the PMS provider assumes responsibility for the costs related to the server, the manager of the structure does not have to bear the costs to be incurred in case of a physical server.

This is because going to invest an on premise solution installed on a server requires regular maintenance and maintenance that end up taking money and time.

3. Safe from viruses, theft and broken hard drives

One of the biggest fears that owners of accommodation facilities often face is that of sheltering from viruses, thefts and breaking of hard drives.

If these delicate episodes occur, in the case of on premise installations (local server) there is an need for extraordinary intervention in the structure.
With a PMS cloud, data backup is guaranteed and managed by the service provider and offers considerable security that will avoid you losing valuable information and data history.

4. Continuous updates and releases with a cloud software for hotel reservations

One of the biggest advantages of the cloud are the constant updates that are released to improve performance and improve stability.

With an on premise solution, the updating costs must be borne and the hotelier must worry about updating the software version manually, risking not to use the most recent, updated and performing version.
With the web based cloud, all users of the platform use the latest version and the scalability is greater.

5. Full control from any device and from any position

Today moving to mobile is more of a necessity than an option.

A web based cloud solution is accessible from any browser for this reason the hotelier can access and manage his own structure from anywhere and from any device.

With the cloud you are not connected to the device used, nor to the workplace, an internet connection is sufficient to always have the data of your hotel available.

And what do you prefer between cloud solutions and on premise solutions?


Let us know by writing your point of view on our Facebook page.

Mobile Hotel Management Software

Mobile Hotel Management Software

Why should a hotelier choose a PMS that can also be used on mobile? What can be the management benefits for a hotel?

Mobile devices have become an integral part of everyone’s life, both professionally and personally.

However, sometimes when you talk to some hoteliers who manage medium-large hotels, you feel that it is not important for them that the PMS is accessible from mobile.

In principle, we agree, a hotel has complexities that cannot be managed in the spare time exclusively from one’s own mobile device, however, in the frenzy of the modern world it is important to always have data and numbers at hand.

We believe it is obvious that a hotelier will not use his smartphone to check-in or check-out, import the lodged file or generate the ISTAT file.

However, a 100% cloud solution allows you to have complete control over your accommodation, allowing the hotelier to supervise and manage hotel operations even when he is on the move.

In addition, full access to your data allows you to make strategic decisions based on constantly updated information and statistics and a mobile PMS allows you to access these reports anytime, anywhere.

Not only supervision, but if the hotelier wants it, you can manage rates and availability through the channel manager and send quotes.

How to choose a Mac hotel management software

mac software hotel

When choosing a Mac hotel management software for your accommodation, first of all you need to make sure that this can be performed on the main management platforms and operating systems on the market.

Some examples of the main operating systems are: Microsoft Windows, MacOS, Linux (in the various distributions), Android and iOS (the latter for mobile devices).

How to choose a hotel management software that works on all operating systems

However, some applications cannot be installed on some of these operating systems for reasons of technical compatibility, for this reason it is important to make sure that the management platform you are purchasing is able to run on the operating system (OS) you have.

It is very important that the management software is executed without the need to resort to emulators or other stratagems that have a strong impact on the performance and speed with which the user (receptionist or hotel manager) operates on the platform.

Imagine working all day on a small window where each operation takes a long time to complete, this becomes unnerving as well as poorly productive.
For this reason it is important to choose a software solution that is not only cloud but also accessible through a common web browser.

Some cloud software solutions need to install an application (a client) on their computer or smartphone. This application communicates with the cloud server counterpart and provides the user with the interface with which to interact.

An approach of this type provides, however, that for each operating system, the software house that develops the management software creates a dedicated application; often this application is different for each operating system on which it must operate (especially if you compare a desktop version with a mobile version) and just as often the management features made available on mobile devices are far lower than those offered on the desktop.

Management Hotel Mac accessible from browser

The web based cloud applications are accessible from browsers, some examples of browsers are: Chrome, Firefox, Internet Explorer and Safari.

So to access your management software, the receptionist will simply have to open the browser and type in the address (url) of the management software and log in with your login credentials.

Any device that has a browser (Mac, PC, smartphone, smart TV and tablet) will be able to access and use the hotel management software without problems or limitations.

A modern and structured hotel has several figures that revolve around the management of the structure, each with their own computer or smartphone with which to access the hotel data and perform the various tasks in the hotel.

Why choose hotel management software that can be used by any Mac, Windows, Linux, iOS and Android operating system

One of the biggest advantages of choosing 100% cloud software is that it can be used by any operating system such as Mac, Windows, Linux, iOS and Android.

A practical use case could be that in which the hotel has decided to install elegant Mac computers at the reception, to have a laptop or desktop PC with Microsoft Windows operating system in the manager’s office and an Android tablet (or mobile phone) in the pocket of the owner of the accommodation.

In such a varied context it is important that the hotel is equipped with management software that not only is all in one (which therefore offers all the necessary information to the receptionist, manager and owner in a single platform) but that this platform is accessible in its entirety from any device.

If you still have doubts about the difference between a cloud management software and a web based cloud management software, do not hesitate to contact us.

Slope management software can be used on any operating system and device: Mac, PC, Linux, iOS and Android

Exit intent popup for hotel

exit intent popup hotel

How can a potential customer who is about to leave the hotel website be recovered? How can exit intent popups help you from this point of view?

In this blogpost we will talk about exit intent popup for the hotel website, a useful tool to re-engage users who are about to leave the page and try to continue the booking process.

The popup windows, if implemented correctly, are an important key in the hotel marketing campaign.

What is a “popup”?

Initially there were no exit intent popups, but there were the simplest popups.

Pop-ups, created about twenty years ago, are windows that are displayed within the pages of the website and invite the user to perform an action such as:

  • subscribe to the newsletter;
  • download a content (ebook, pdf attachment);
  • complete a questionnaire;
  • send an email through a contact form.

This type of notification provided for the opening of a new browser page and was very intrusive from the point of view of the user experience. However, the unconditional and unimpeded use of pop-ups has been offside by popup blockers.

What are exit intent popups and how bookings increase

Exit intent popups are a type of content that is shown to the user when it brings the cursor out of the page in order to abandon it by navigating away, with the aim of capturing his attention again and encouraging him to remain on the site.

Exit intents are different from classic popups because they cannot be intercepted and blocked by popup blockers. Exit intents monitor mouse movement and are shown when the cursor moves outside the upper limit of the page.

The content shown is often a discount code to convince the user to end the sale or to segment a list of newsletters.

How to create exit intent popups for the hotel website

We believe that even if these tools can be considered a bit annoying, they are an excellent method to increase bookings, also because they can give your guest one more reason to book in your facility.

To create exit intents that convert to the hotel website, you need:

  • fast in loading times and simple in content;
  • insert an effective and well segmented message. If your hotel is close to a place where a congress or fair is held, make it known through the popup;
  • adequate call to action in the content that is shown;
  • attractive design and in line with the colors of the brand.

And does your website use exit intent poups? What are the conversion rates?

Let us know by writing your point of view on our Facebook page.

Online reputation control and management

Online reputation control and management for hotel

How do you monitor and manage your online reputation? How do you manage to optimize the customer journey?

When a review is synonymous with revenue

In the online distribution strategy, collecting, distributing and analyzing reviews plays an increasingly important role, this is because many travelers, before booking a room through the site’s booking engine or through any OTA channel, rely heavily on feedback and reviews left by those who has already stayed in that facility.

Knowing how to monitor the opinions coming from the different portals, responding and sharing the best reviews helps to increase the visibility and to win the trust of future guests.

Communication and customer journey

It’s important to communicate with customers via email throughout the customer journey, from the moment of check-in to check-out, so as to try to meet guests’ expectations.

Also, it’s important to go to solicit the silent mass of those who once finished their stay have not yet left a review, going to automate the process of sending the feedback form after checkout, so as to be able to analyze and understand the opinion of the guests.

In addition, through these software tools it is possible not only to manage the reviews, but also to offer upselling services, thus increasing the revenue of the structure.

How to automate online reputation management

This review check can be done through software tools that allow you to monitor and have a more in-depth knowledge of the data that is normally collected by the PMS.

Slope’s PMS is integrated with a reputation control solution such as Customer Alliance and allows you to automate the management of reviews, so that the hotelier can focus more on the services to be offered to hotel guests.

And you? How do you track online reputation?

How to choose consultants for your hotel

How to choose consultants for your hotel

How do I choose consultants for my hotel? How can I understand which consultant is suitable for my structure? What are the aspects to consider when choosing?

We will talk about how to choose consultants for your structure, trying to give some advice on what should be evaluated when selecting the person who will have to support the hotelier in some aspects of hotel management.

Some hotels are often managed without the help of external consultancy, so it happens that in times of need, the hotelier taken in a hurry relies on consultants who are unable to help him solve the problems of daily management.

Some tips for choosing your hotel consultants

We believe that there are several consultants that the director of a structure can use:

  • revenue consultant
  • marketing consultant
  • legal counsel
  • business consultant

In this large group of consultants, it is important that the hotelier has a basic knowledge of all these aspects, in order to always know what he is talking about and to avoid being offered concepts in an abstract way.

A good consultant is the one who in the first instance speaks with the hotelier and understands what he needs, analyzing what is the history of the structure and the way of working of the entire staff.

Subsequently, it will define KPIs (Key Performance Indicators), that is, the most important performance indicators.

Revenue consultant

The revenue consultant is one of the figures you hear most named in the world of hospitality.

The task of the revenue consultant is to give strategic advice on sales logics, evaluating strategic pricing actions and understanding which can be the online and offline sales channels on which to invest more, always taking into account what it’s your customer segment.

In the first phase it is important that the consultant understands and understands the weaknesses of the hotel and tries to transform them into strengths.

It is obvious that to do this you need a PMS that provides a historical data and detailed reporting, otherwise the consultant will grope in the dark.

Marketing consultant

The marketing consultant is the one who must take care of promoting the structure, helping to increase brand reputation and visibility through targeted strategies which can be:

  • SEO positioning
  • PPC campaigns on Google Ads and Bing
  • advertising campaigns on social networks such as Facebook and Instagram
  • email marketing
  • copywriting
  • site performance analysis

All this obviously has a single purpose: to bring customers to the hotel.

The SEO positioning, brand and visibility cannot be created overnight, therefore it is necessary to give trust and time to those who deal with this aspect.

Legal counsel

The legal consultant is the figure who has the task of protecting the hotelier from the illegality or incorrectness of the processing of the guests’ data, avoiding exposing him to administrative or criminal penalties.

It is essential that it is constantly updated on what is new not only regarding the privacy policy and cookie policy, which has been talked about a lot with the GDPR, but also regarding the forms that are to be signed in the hotel and video surveillance.

Business consultant

The hotel sector is governed by somewhat specific and often stringent administrative, economic and tax regulations.

At this stage it is important that between the hotelier and the accountant there is a continuous support, a reciprocal exchange that must not end with the simple processing of accounting.

And how do you choose the consultants for your hotel? Have we clarified your ideas a little?

Channel Manager: what is Channel Manager and how to choose it

What is channel manager for hotel

What is a Channel Manager? Manage the distribution on the various portals through a Channel Manager?

If a few years ago hoteliers wondered whether or not to buy a channel manager for their hotel, today there is no longer any doubt and not having this software tool can create serious management problems and complications.

Let’s find out why.

Channel Manager definition

The channel manager is a software tool that has the task of synchronizing prices, availability and reservations on all sales portals and online agencies (OTA channels) such as Booking, Expedia or Airbnb.

The channel manager, in addition to significantly reducing manual interventions to manage prices and availability of certain accommodations, protects the hotelier from overbooking.

Overbooking situations can occur when the availability of accommodation for a time interval is indicated in a specific OTA portal, but in reality there is no availability in the hotel.
So it happens that the customer makes the reservation and if the hotelier does not realize the error, then the customer will risk arriving at the hotel without having a room to stay.

It is therefore clear that the channel manager’s task is to simplify the hotelier’s job and reduce the possibility of making mistakes regarding availability to zero.

What are the advantages offered by the channel manager?

The main advantages offered by this software tool are:

  • Automatically synchronize availability, prices and restrictions on OTA portals;
  • Download reservations from OTA channels directly to the PMS;
  • Reduce staff costs as the opening and closing of the accommodation is done automatically;
  • Manage the sale of housing from a single control panel.
Image that explain what is a channel manager for hotel

Channel Manager: 5 tips to keep in mind

1.Channels with two-way XML connection

It must have a two-way connection with XML system: this is because it has a bidirectional software interface with a “server to server” communication capable of exchanging data between the channel manager itself and the OTAs, with which prices, availability and registration are communicated of reservations that will arrive at the hotel.

2.Single interface from which to manage the different OTA channels

Often those who stay at the front desk in the hotel find themselves in difficulty with the management of the various extranet panels of the OTA channels.
A channel manager must allow you to manage the availability and prices of the different portals from a single platform, allowing you to simplify these steps as much as possible.

3.Maximum flexibility

It must guarantee flexibility.
This implies the possibility of varying availability, deciding how many and which accommodations to sell, closing certain rates and setting minimum and maximum stays.

4.Connected with the PMS and the booking engine

The channel manager must interface with the pms, crs and the booking engine.
First of all to avoid going overbooked, but also to synchronize the data of the customers who made the booking.
A “friendly” CM connects directly to the hotel planning and shows for each day in question which rooms are free and which are occupied, giving at a glance a clear view of the state of openings and closings.

5.Reporting

A clear and detailed reporting of the bookings coming from the different sales portals allows you to be clear on which channels to invest in the most. The reports must be supported by graphs and by the setting of filters that provide today’s occupation and number of bookings registered per month.

Practical case of using the Slope Channel Manager

Let’s take a practical example of how Slope’s channel manager works and what happens when a booking arrives from an OTA portal.

1.The hotelier sets up his own channel manager and offers 5 lodgings (standard double room) for sale on the OTA portal, setting prices and rates.
2.Mario Rossi books a double room for two nights on the Booking portal with check-in on August 15, 2019.
3. The CM receives Mario Rossi’s booking data and deals with:

  • Decrease the availability of the master bedroom of that period (from 5 to 4)
  • Download the reservation within the planning, indicating Mario Rossi’s data
  • Update availability also within the PMS, so as to avoid overbooking with the same booking engine
  • In the event that the customer Mario Rossi decides to cancel the reservation in the OTA portal, the channel manager will update the availability from 4 to 5.

Proforma Hotel document: what it is and how to use it

Documento proforma Hotel come gestire acconti e prenotazioni con Slope

The proforma document is a document with no tax value that is used in the hotel to provide the guest with a summary of all the items that will be charged to him, before issuing the receipt or electronic invoice.

The purpose of this article is to explain what a proforma document is and how its use can simplify some work steps in the hotel.

When to use it in the hotel

The proforma document is particularly useful for those hoteliers who want to show a document (without tax value) to the customer where they can check the cost of the overnight stay and any extras and services they have used.

Sometimes it is issued before the payment is made, so as not to have to bear the risk of tax charges related to the payment of VAT.
If the pro forma document contains errors regarding the amounts, it is possible to reissue the document without however going to reverse already issued tax documents.

It may happen that during the check-out the customer does not recognize a consummation or a service used during his stay in the structure, for this reason it is important that the details of the consummations are reported with the relative day of use.

Any disputes can therefore be managed even before the issue of the tax document.

To avoid mistakes being made by those working at the front desk, it is important that the proforma document is distinguishable from what will then be the related tax documents such as receipt or invoice, these will follow a separate and independent numbering.

Pro-forma document as notula for group bookings

When having reservations for groups of rooms, the hotelier may wish to request a deposit to confirm the booking.

For this reason, a document is prepared which lists the quantities and types of rooms included in the group booking: the total amounts (which will be due for the entire stay) and the amount to be paid as a deposit to confirm the booking.

Also in this case the proforma document can be useful by acting as a notula for the request for payment.

The document is sent with a header that explains what the conditions for the booking confirmation are and once the payment has been collected, the pro-forma is converted into a tax document and the booking option into a confirmed booking.

Any iterations of modification of the group booking will be easily manageable because, since the proforma is not a tax document, the reversal or modification of the amounts can be made without any problem.

How to fill out a proforma document

How do you fill out a proforma document in a hotel and what are the main differences compared to a tax document such as an invoice or receipt?

Although this document usually has the same graphic layout as the documents already mentioned, it differs in some particular details including:

  • the wording “proforma invoice” must be clearly expressed;
  • if any type of numbering is used, it must be extraneous and independent of the numbering of the other fiscal documents;
  • must include the following wording “this document does not constitute an invoice valid for the purposes of Presidential Decree 633 10/26/1972 and subsequent amendments. The definitive invoice will be issued upon payment of the consideration (article 6, paragraph 3, Presidential Decree 633/72).

Proforma document with Slope

The Slope software allows you to manage pro forma documents, creating a document with no fiscal value, useful for those hoteliers and receptionists who want to show the customer a facsimile of what the final document will be (receipt or invoice).

The proforma can be created by merging items, changing descriptions and quantities of products or dates of the stay, this to make everything clearer to the customer.

Once a proforma has been created and approved by the customer, it is important that it can be converted into a tax document (invoice or receipt).

Slope manages the immediate conversion of the proforma into a fiscal document, no work is required by the receptionist, all configurations of the proforma document are preserved and a fiscal document is issued that follows the correct numbering.

No show Hotel: how to manage and reduce the no show

no show hotel

A percentage of no shows and cancellations are physiological in the daily operation of a hotel and must be taken into consideration in the planning phase by the manager of the accommodation facility.
However, care should be taken in the event that these indices begin to assume high or generally anomalous values, precisely because they can jeopardize significant slices of proceeds from the structure.

What is the no show and how to manage it in the hotel

No show conditions occur when a customer has booked a stay in a specific structure, but does not show up at the time of check-in, without having warned or modified his reservation.

In this case, the hotelier, based on the booking terms and conditions stipulated with the customer, can apply a penalty by credit card (the application and the manner of the penalty are obviously at the discretion of the hotel).

The cancellation rate varies by sales channel and rate

The cancellation percentage cannot be seen as a single number, but must be measured for each distribution channel used by the facility.

Some online portals push towards “more aggressive” sales strategies, for example through the sale of rooms with fully refundable rates, this strategy brings with it a significant increase in the cancellation rate.
This is not necessarily a problem, however, if the hotelier plans his work starting from the awareness of this data.

Knowing that a particular portal or agency has an X cancellation rate allows you to initiate compensation strategies, first of all controlled overbooking.

However in medium or small structures it is almost always difficult to compensate for cancellations on a given date and it is risky to work with constant overbooking.

So the first analysis that must be carried out is that which consists in measuring the cancellation percentages for each portal and for each tariff.

Based on these numbers, we can think of acting in different ways:

  • sell fewer rooms (some rooms only) with a refundable rate;
  • only sell rooms with refundable rates at certain times of the year; or
  • never sell rooms without cancellation penalties.

No show and type of customers

Another aspect that significantly influences the cancellation business strategy is the type of clientele of the structure.
A hotel that mainly has customers who are families will hardly decide to offer refundable rates; for family hotels, a significant share of revenue comes from cancellation penalties.

The strategies described above can be carried out in a simple way only if the structure is equipped with a channel manager software evolved enough to allow you to distribute rooms and rates on each channel according to a set of rules that can be set and defined during the planning phase.

Managing the opening and closing operations manually would be too expensive in terms of cost and too risky from the point of view of any human errors.

How to reduce and limit “economic damage” for no shows

Compared to a cancellation, the no show is much more problematic because the non-arrival of the customer entails both economic damages that affect profit margins and unpleasant situations with the guest.

Some tips to reduce the no show can be:

  • Define in a clear and evident way in the pages of the site and in your booking engine terms and conditions of reservations. Highly highlighting the cancellation policies with the possible application of penalties, the hotelier takes shelter from any complaints. For example, it is necessary to define how far in advance a customer can cancel the stay without applying penalties.
  • To be provided and verify data and validity of the credit card as guarantee;
  • Ask the customer for a deposit for the reservation made;
  • Send the reminder emails to the guest a few days before check-in, through the management software, so as to remind them of the stay and offer them the purchase of additional services (cross-sell).
  • Avoid selling rooms without cancellation penalties.
  • In the high season, prefer the non-refundable rate. but most of all
  • Use a channel manager who is able to distribute rooms and rates gradually on each channel.

Hotel Blogging: The advantages of a blog for the hotel

Hotel Blogging: The advantages of a blog for the hotel

How can a hotel take advantage of a blog? What are the reasons why a blog can increase the conversations of an accommodation? Why should a hotelier invest time in it?

In this article we will talk about the importance of having a blog to promote your hotel, giving advice on how to produce and share quality content with the aim of increasing the structure’s visibility and brand.

The creation and care of the blog also falls within the promotion strategy of a hotel. The visual content that dominates most hotel sites is important, however a constantly updated blog brings benefits in terms of SEO (indexing) and in terms of brand growth.

The advantages of a blog for the hotel

The blog for a hotel must be a tool to tell what is happening around the accommodation facility (events, courses, tours, awards …). However, to achieve this goal you need authentic and original content that involves a community and that creates trust.

The hotel blog can become a flywheel not only for the sale of stays, but also for ancillary services such as show cooking or a promotion of the wellness center, thus also intriguing those who live near the structure.

One of the advantages is that of establishing a bidirectional communication channel, this aspect allows you to show the “human side of the structure“, in fact you are going to communicate simply and directly with the public, thus helping the storytelling process.

The goal of the blog for a hotel must be to create:

  • reach (reach of people who can get in touch with the contents of the blog);
  • engagement (ability of a content to create relationships with users);
  • conversions (bring the user to finalize a reservation).

As discussed in the last episode of the podcast regarding email marketing, guests wish to receive relevant information, and the type of content offered by the blog can be ideal because they attract attention.

4 reasons to invest in a hotel blog

  • Create content that improves indexing and search engine rankings
  • Promote not only stays, but also extra services
  • Create a community that is truly interested in your content, further retaining your audience
  • Increase the visibility and brand of your facility

Put the website at the center of your communication strategy

We believe that with the advent of social networks, the accommodation facilities are somehow producing content, however they do so only in the social context, increasingly forgetting that the website is the fulcrum from which to start your communication strategy.

Content creates relationships. Relationships are based on trust. Trust brings conversions.

Does your property have a blog? Have you ever considered investing time in it?

Let us know by writing your point of view to the email address podcast@slope.it or on our Facebook page.

Email Marketing Hotel: the right way

email marketing hotel

Which are the promotional emails that convert the most? How can a hotel really benefit from the newsletters it sends? But above all, is there still a need to talk about email marketing?

In this blogpost we will talk about email marketing, a topic that if addressed and treated in the right way, can bring a great benefit to hotel finances.

We will analyze the issue of email marketing, trying to outline guidelines and strategies, also with a view to disintermediation.

The advent of new communication tools, emails still play a pivotal role, especially because they allow you to communicate directly to the potential guest.
Checking the e-mail inbox is now part of the “digital awakening” of many users, once sipping coffee in the morning while reading the newspaper, today the newspaper has been replaced by the smartphone and checking the early morning emails has become almost a ritual for many people.

A well-written email with the right catchy and interesting subject is more likely to be open and read.

Once the email is opened, users are known to appreciate “good deals” and exclusive opportunities, for this reason it is important to take advantage of the newsletter to make the user feel “exclusive” and “special” by offering special economic conditions.

Last, but not least, it is also a great deal of ease in calculating the ROI, as the performance of an email campaign can be tracked without too much difficulty and allows you to better understand which services and promotions “work” the most.

Profiling + planning = booking

One of the mistakes that is made when you have a list of contacts (if you have one) is to send mass emails that are the same for everyone, without segmenting the audience based on tastes and interests.

The next step is the creation of an editorial plan that leads to the sending of emails that convert.

In this case it is essential that within the emails:

  • the texts are readable from any platform (multi-device)
  • avoid items like “unmissable offer summer 2019 !!!!!!”
  • avoid messages without call to action and with lean content.

Guests want to receive quick and relevant information. In this regard, it is important that the content creates relationships, must attract without being invasive, giving useful advice on any events in the city and which could attract the attention of the guest.

A single tool from which to manage customers and email marketing

In this process of profiling and email marketing planning, it is essential to have a software tool available that aggregates the various data.

The email addresses provided by the guests must be entered in the CRM, thus allowing to segment the audience thanks to personalized tags and filters. Once you know the preferences of the guests and the reason for their stay, it becomes easier to start email campaigns in which to personalize the message and offer targeted promotional packages.

Sending email marketing directly from the management allows you to analyze the reports, taking into account some important data such as open rate, messages finished in spam and unsubscribe from the mailing list (GDPR compliance).