Manage metasearch engines in your sales strategy
What is a metasearch?
Metasearch are platforms that collect prices and availability of accommodation facilities and compare them to each other, offering the traveler the possibility to compare offers and book from different channels, including the official hotel website.
The presence in metasearch offers the advantage of showcasing one’s own structure to increase its visibility, thus diversifying sales strategies.
Some examples of metasearch are: Trivago, TripAdvisor and Google Hotel Ads.
Increase direct bookings with Google Ads, Trivago and TripAdvisor
Search engines such as metasearch engines are important distribution platforms to help independent hotels make direct bookings more convenient, as they connect directly with the booking engine of the structure.
Metasearches like Trivago or TripAdvisor do not charge commission on bookings, but go to charge an amount per click or for the visits they received through the latter.
Metamotors are not just distribution channels, but are also marketing channels that give valuable information on reputation and price competitiveness.
Metamotor management integrated in the channel manager
The Slope channel manager allows you to manage the metamotors directly from a single interface, thus ensuring full control over the online presence.