There is a difference between selling and marketing

marketing vs selling

Marketing is not a lifeboat to get on at the last minute in the hope that things will change in the blink of an eye. Marketing is a time-consuming process that needs to be built step by step.

Selling is closely linked to what our marketing plan is, sales are strongly influenced by how we have built our communication and branding strategy.

Selling or marketing? Is there a difference?

When a hotel wants to increase sales, the first two moves they put in place are:

  • Start making revenue by relying on a specialist revenue consultant;
  • Investing money for marketing and advertising;

The problem is that selling and marketing are two concepts that are often mistakenly exchanged.

For a hotelier, the fastest way to advertise is to activate a pay per click campaign on Google or Facebook.

We set the parameters of our campaign (budget, target etc …) and bring a flow of users to our website or our landing page. However, this kind of promotion only lives as long as the economic budget is inserted in the system and it stops when it is removed.

Creating a marketing strategy is a longer and more complex path that requires time and patience.

Marketing strategies start from wanting to understand customer needs in an attempt to provide a solution or to arouse a need. Marketing means trying to make your market want your product.

Choose the audience to sell to

Before selling a stay, it must be promoted. In order for the sale to be probable and efficient, it is necessary to know which audience / target segment our hotel is targeting.

  • What kind of structure do I have?
  • Who is my regular customer?
  • What services can I promote?
  • How much are you willing to spend?
  • etc ..

These are just some of the questions that a hotelier should ask himself / herself together with his / her consultant before starting a marketing strategy to encourage sales.

You must always choose a segment of audience from which to be appreciated and who can be really interested in what we offer; shooting on the mass is never the best strategy.

We therefore need a series of tools and tricks that allow us to measure and understand what is the market niche that feeds our business in the most efficient and convenient way possible.

Impressions or impressions?

Now a few euros are enough to create a promotion on social networks and reach a considerable number of people. These platforms allow you to increase visibility, but are impressions really important for a hotel that wants to increase its reservations? Are impressions so determined for a marketing strategy?

Bringing lots of visits to your site isn’t necessarily a good thing if these visits don’t turn into reservations. The main cause of a non-conversion of a visit to a reservation is due to the fact that you have an audience not interested in our product who lands on our website by mistake.

Branding

A fundamental role of marketing is to make the brand grow. Through the brand you can tell the customer who you are, give yourself trust and one day he will be more willing to make a conversion.

However, if creating a sustainable and well-optimized marketing strategy is something that requires time, attention and method, building a brand requires even more.

The brand unequivocally identifies your accommodation, makes it immediately recognizable among dozens of other alternatives and makes it stand out in a unique and unequivocal way.

What does it mean to create a brand?

“Give a child a sheet of paper, some colors and ask him to draw a car, he will surely make it red”.

Are books the only way to increase your education?

books

How can a hotelier increase his culture both in the workplace and in the personal sphere? Are books really the only tool to open your mind and improve your education?

In the digital age, are books the only way to increase your education?

Virtually all the greatest leaders, entrepreneurs, CEOs, visionaries … are great book devourers.

Elon Musk, Bill Gates, Warren Buffett and Jeff Bezos are just some of the characters who are changing the world and who grind pages on pages to gain knowledge on different fronts, even the most disparate.

Picking up a book is often the first step you take to go study and learn new concepts and subjects, however Marco and Edoardo believe that reading books is not the only way to increase your knowledge.

The world of the digital age is changing faster and faster and various training and study tools have come into play, including:

  • Twitter, as a news feed that allows you to discover blog posts and news that are otherwise not easy to find;
  • Blog;
  • Youtube;
  • TED, US conferences held by international speakers on disparate topics. The mission of the Ted Talks is summarized in the formula “ideas worth spreading” (ideas that deserve to be spread).
  • Quora, a platform where users can post questions and answers on many topics;
  • Podcast.

These “alternative training tools” such as the podcast can be used at various times of a hotelier’s day (while in the car to go to work, while traveling by metro, and so on) this not only to train in relation to hospitality world, but also to brainstorm and discuss various topics such as: leadership, personnel management, economics, finance, general culture and so on.

And you read many books to get informed? What tools do you mainly use to increase your training?

Let us know by writing your point of view on our Facebook page.

How a great team can help you earn more

staff hotel

The figures that make up the hotel team are by no means few and are all very important.

At the top we obviously have the director, the figure who deals with managing most aspects of the structure.

Under the director we find several figures such as: receptionist, night porter, booking staff, waiters on the floors etc.

In this article we will discuss how careful staff selection is the main aspect behind a profitable revenue strategy; long before excel sheets, disintermediation strategies and algorithms of various kinds people come!

The choice of the “right people”

A single rotten apple in a fresh fruit basket quickly infects and withers all the fruits of the basket.

Similarly, toxic people in a work team take away precious oxygen from our business, creating in a very short time an unpleasant and hostile work environment that has a serious impact on the business.

Marco, co-founde of Slope, think that explains how he managed to build a team of very high profile IT engineers by carefully selecting each person who was added to the team. The first rule is that the selection must never be carried out by a single person (the owner or the director, to understand us) but it is the same team in which this figure will be integrated that must be made part of the selection process of their colleagues.

The main characteristics and qualities that you must look for in a person you want to hire are:

  • friendliness (friendly and helpful character);
  • patience (and desire to question oneself);
  • precision and punctuality;
  • being smart.

These are the main personal characteristics that a person must have in order to work well in a team and in a company.

We specify that working in a hotel (in any job) is not a trivial thing, however all the roles described above can be learned over time and with commitment, a prerequisite, however, is that the person is well prepared to learn, prove patient, punctual and above all awake and attentive (smart).

On the other hand, a person unwilling to get involved, convinced that he knows everything and has nothing else to learn from work and life, will be very limited in his ability to grow and adapt in a world that evolves and changes suddenly.

It is therefore preferable to invest in a person who has potential and less experience than the only skills that this person is having today.

With this sentence we do not mean to say that we must only surround ourselves with young people with little experience, but we must find people with the right mindset and attitude, regardless of their age.

The need to have “leaders” and not “leaders”

A group of people, regardless of their job, will feel more motivated if they feel their employer collaborate side by side in achieving their daily goals.

In the case of a hotel, the figure closest to that of the employer is the “manager” of the structure. This person must define the culture to be followed in the company by operating as a leader and a model for the whole team.

The figure to avoid is that of the “boss”, a person who imposes his will on people, leaving no room for expression for his employees. By stifling people’s imagination and creativity, motivation is strongly affected: motivation, together with enthusiasm, are the real fuel behind an excellent job.

Teamwork is also important, if a group fails to work in a team due to elements that can lead to disintegration, there is a risk of jeopardizing projects and the company’s image itself.

It is therefore important to build an environment in which trust between colleagues is indispensable, so as to create a cohesive group that knows how to deal with daily difficulties.

Bonuses and economic rewards

A leader must be able to set business goals and ensure that the team receives an incentive when the goals are achieved.

The economic incentive is by far the most appreciated recognition. Giving a prize or a bonus gratifies and motivates people by giving even more meaning to all the hard work they have done during the year.

A well-motivated receptionist who is passionate about his job can make a significant difference in terms of revenue for the hotel.

When the receptionist in charge of booking is on the phone with a customer, he must have the desire and the push to present all the accommodation options that the structure makes available in a clear and available way.

And how do you choose your collaborators? What are the criteria you adopt? How do you carry out job interviews?

Hotel and metasearch: how to take advantage of metasearch

how metasearch can be used to increase direct bookings

What are metasearch? How can metamotors be used to increase direct bookings? What are the sales strategies to be applied?

In this blog-post we will talk about metamotors, trying to analyze the advantages and disadvantages of these tools, evaluating if it is worth investing time and especially money.

How do metasearch works?

The metasearch has the task of querying the content of multiple sales portals (including the website of the structure) and aggregating the results into a single list, where room availability and room rates are shown; consequently it happens that a hotel is competing at a tariff level for the same room offered for sale on different portals.

Metasearch engines such as Trivago and Tripadvisor differ from OTA channels because their earnings are through clicks or visits received, while OTA portals such as Booking or Expedia have commissions on reservations.

The presence in metamotors offers the advantage of showcasing its structure to increase its visibility, thus diversifying sales strategies.

Metasearch between current trends and opportunities

In recent years, the rise of metasearch has influenced the way users book their stays; in fact, metasearch offers in a single platform not only descriptions of the structure, reviews, offers in real time and availability of accommodation, but they also advise what the lowest price is.

The metasearch can be a useful tool to help hotels make cheaper direct bookings, however in order to obtain feedback it is necessary to have an adequate offer strategy and long-term investments, which are not always sustainable and really advantageous for small structures.

To optimize the sale it is important to have software tools such as the channel manager and the booking engine.

The channel manager because it allows you to easily manage and send rates, prices and availability to the different OTA portals, the booking engine because it allows you to show the rates that apply on the site of your structure in the metasearch engine.

Attention to the booking engine

If you decide to invest in metasearch it is important to use a booking engine that is performing, easy to use for the potential guest and that offers a statistics system that allows you to monitor traffic and track any conversions, so as to have complete monitoring on different processes.

And you? Do you use metasearch engines to sell your rooms? Do you believe they are convenient?

Let us know by writing your point of view on our Facebook page.

How to understand what went wrong in the high season in our hotel

How to understand what went wrong in the high season in our hotel

How can you tell if something went wrong in the high season? How can some processes be improved and simplified?

Today we will try to understand what the food for thought can be to work better in the high season, providing practical examples on how to remedy the problems encountered.

Lack of communication between reception and other departments

Client: Hi, I’m Mario Rossi, is my room ready?
Receptionist: A moment I call and ask.

This scene occurs in the event that the customer shows up for the check-in at the indicated time and the room is not ready.

The inconvenient exchange of calls between receptionists and room attendants can be simplified by using a software tool that allows to improve the internal organization of the hotel, establishing an effective communication system between those at the reception and those in charge of room cleaning.

A similar speech can be applied in the event that at the check-out, those at the front desk find it difficult to close the account because there are no charges for the bar or restaurant.

It should be emphasized that communication between departments is important, and it is not always software that resolves the issue.

Quotes that do not convert

Our receptionist friends find themselves having to formulate and send estimates at certain times of the year, even dozens of times a day, taking into account many factors and ever-changing needs expressed by the customer.

Often, however, the aesthetic factor is neglected, quotes written in Arial 12 mixed with Calibri 13 with a dark red color are sent, in which the amount of the stay is sometimes wrong, sending quotes with a more refined and attractive look is not only a question of aesthetics, but also and above all a question of revenue !!!

Do not resell a room under date after a cancellation

It can happen to receive a cancellation of a reservation under date and thus find yourself with an empty room in high season.

We do not even discuss the possibility of not having set a non-refundable rate because it would be madness, but we discuss the possibility of using a software tool such as the channel manager that can instantly put the room up for sale on the online portals, so that you can earn twice on the same room.

Did your team work well in the high season? Have you encountered problems or has it all gone smoothly?

How to choose consultants for your hotel

How to choose consultants for your hotel

How do I choose consultants for my hotel? How can I understand which consultant is suitable for my structure? What are the aspects to consider when choosing?

We will talk about how to choose consultants for your structure, trying to give some advice on what should be evaluated when selecting the person who will have to support the hotelier in some aspects of hotel management.

Some hotels are often managed without the help of external consultancy, so it happens that in times of need, the hotelier taken in a hurry relies on consultants who are unable to help him solve the problems of daily management.

Some tips for choosing your hotel consultants

We believe that there are several consultants that the director of a structure can use:

  • revenue consultant
  • marketing consultant
  • legal counsel
  • business consultant

In this large group of consultants, it is important that the hotelier has a basic knowledge of all these aspects, in order to always know what he is talking about and to avoid being offered concepts in an abstract way.

A good consultant is the one who in the first instance speaks with the hotelier and understands what he needs, analyzing what is the history of the structure and the way of working of the entire staff.

Subsequently, it will define KPIs (Key Performance Indicators), that is, the most important performance indicators.

Revenue consultant

The revenue consultant is one of the figures you hear most named in the world of hospitality.

The task of the revenue consultant is to give strategic advice on sales logics, evaluating strategic pricing actions and understanding which can be the online and offline sales channels on which to invest more, always taking into account what it’s your customer segment.

In the first phase it is important that the consultant understands and understands the weaknesses of the hotel and tries to transform them into strengths.

It is obvious that to do this you need a PMS that provides a historical data and detailed reporting, otherwise the consultant will grope in the dark.

Marketing consultant

The marketing consultant is the one who must take care of promoting the structure, helping to increase brand reputation and visibility through targeted strategies which can be:

  • SEO positioning
  • PPC campaigns on Google Ads and Bing
  • advertising campaigns on social networks such as Facebook and Instagram
  • email marketing
  • copywriting
  • site performance analysis

All this obviously has a single purpose: to bring customers to the hotel.

The SEO positioning, brand and visibility cannot be created overnight, therefore it is necessary to give trust and time to those who deal with this aspect.

Legal counsel

The legal consultant is the figure who has the task of protecting the hotelier from the illegality or incorrectness of the processing of the guests’ data, avoiding exposing him to administrative or criminal penalties.

It is essential that it is constantly updated on what is new not only regarding the privacy policy and cookie policy, which has been talked about a lot with the GDPR, but also regarding the forms that are to be signed in the hotel and video surveillance.

Business consultant

The hotel sector is governed by somewhat specific and often stringent administrative, economic and tax regulations.

At this stage it is important that between the hotelier and the accountant there is a continuous support, a reciprocal exchange that must not end with the simple processing of accounting.

And how do you choose the consultants for your hotel? Have we clarified your ideas a little?

Proforma Hotel document: what it is and how to use it

Documento proforma Hotel come gestire acconti e prenotazioni con Slope

The proforma document is a document with no tax value that is used in the hotel to provide the guest with a summary of all the items that will be charged to him, before issuing the receipt or electronic invoice.

The purpose of this article is to explain what a proforma document is and how its use can simplify some work steps in the hotel.

When to use it in the hotel

The proforma document is particularly useful for those hoteliers who want to show a document (without tax value) to the customer where they can check the cost of the overnight stay and any extras and services they have used.

Sometimes it is issued before the payment is made, so as not to have to bear the risk of tax charges related to the payment of VAT.
If the pro forma document contains errors regarding the amounts, it is possible to reissue the document without however going to reverse already issued tax documents.

It may happen that during the check-out the customer does not recognize a consummation or a service used during his stay in the structure, for this reason it is important that the details of the consummations are reported with the relative day of use.

Any disputes can therefore be managed even before the issue of the tax document.

To avoid mistakes being made by those working at the front desk, it is important that the proforma document is distinguishable from what will then be the related tax documents such as receipt or invoice, these will follow a separate and independent numbering.

Pro-forma document as notula for group bookings

When having reservations for groups of rooms, the hotelier may wish to request a deposit to confirm the booking.

For this reason, a document is prepared which lists the quantities and types of rooms included in the group booking: the total amounts (which will be due for the entire stay) and the amount to be paid as a deposit to confirm the booking.

Also in this case the proforma document can be useful by acting as a notula for the request for payment.

The document is sent with a header that explains what the conditions for the booking confirmation are and once the payment has been collected, the pro-forma is converted into a tax document and the booking option into a confirmed booking.

Any iterations of modification of the group booking will be easily manageable because, since the proforma is not a tax document, the reversal or modification of the amounts can be made without any problem.

How to fill out a proforma document

How do you fill out a proforma document in a hotel and what are the main differences compared to a tax document such as an invoice or receipt?

Although this document usually has the same graphic layout as the documents already mentioned, it differs in some particular details including:

  • the wording “proforma invoice” must be clearly expressed;
  • if any type of numbering is used, it must be extraneous and independent of the numbering of the other fiscal documents;
  • must include the following wording “this document does not constitute an invoice valid for the purposes of Presidential Decree 633 10/26/1972 and subsequent amendments. The definitive invoice will be issued upon payment of the consideration (article 6, paragraph 3, Presidential Decree 633/72).

Proforma document with Slope

The Slope software allows you to manage pro forma documents, creating a document with no fiscal value, useful for those hoteliers and receptionists who want to show the customer a facsimile of what the final document will be (receipt or invoice).

The proforma can be created by merging items, changing descriptions and quantities of products or dates of the stay, this to make everything clearer to the customer.

Once a proforma has been created and approved by the customer, it is important that it can be converted into a tax document (invoice or receipt).

Slope manages the immediate conversion of the proforma into a fiscal document, no work is required by the receptionist, all configurations of the proforma document are preserved and a fiscal document is issued that follows the correct numbering.

No show Hotel: how to manage and reduce the no show

no show hotel

A percentage of no shows and cancellations are physiological in the daily operation of a hotel and must be taken into consideration in the planning phase by the manager of the accommodation facility.
However, care should be taken in the event that these indices begin to assume high or generally anomalous values, precisely because they can jeopardize significant slices of proceeds from the structure.

What is the no show and how to manage it in the hotel

No show conditions occur when a customer has booked a stay in a specific structure, but does not show up at the time of check-in, without having warned or modified his reservation.

In this case, the hotelier, based on the booking terms and conditions stipulated with the customer, can apply a penalty by credit card (the application and the manner of the penalty are obviously at the discretion of the hotel).

The cancellation rate varies by sales channel and rate

The cancellation percentage cannot be seen as a single number, but must be measured for each distribution channel used by the facility.

Some online portals push towards “more aggressive” sales strategies, for example through the sale of rooms with fully refundable rates, this strategy brings with it a significant increase in the cancellation rate.
This is not necessarily a problem, however, if the hotelier plans his work starting from the awareness of this data.

Knowing that a particular portal or agency has an X cancellation rate allows you to initiate compensation strategies, first of all controlled overbooking.

However in medium or small structures it is almost always difficult to compensate for cancellations on a given date and it is risky to work with constant overbooking.

So the first analysis that must be carried out is that which consists in measuring the cancellation percentages for each portal and for each tariff.

Based on these numbers, we can think of acting in different ways:

  • sell fewer rooms (some rooms only) with a refundable rate;
  • only sell rooms with refundable rates at certain times of the year; or
  • never sell rooms without cancellation penalties.

No show and type of customers

Another aspect that significantly influences the cancellation business strategy is the type of clientele of the structure.
A hotel that mainly has customers who are families will hardly decide to offer refundable rates; for family hotels, a significant share of revenue comes from cancellation penalties.

The strategies described above can be carried out in a simple way only if the structure is equipped with a channel manager software evolved enough to allow you to distribute rooms and rates on each channel according to a set of rules that can be set and defined during the planning phase.

Managing the opening and closing operations manually would be too expensive in terms of cost and too risky from the point of view of any human errors.

How to reduce and limit “economic damage” for no shows

Compared to a cancellation, the no show is much more problematic because the non-arrival of the customer entails both economic damages that affect profit margins and unpleasant situations with the guest.

Some tips to reduce the no show can be:

  • Define in a clear and evident way in the pages of the site and in your booking engine terms and conditions of reservations. Highly highlighting the cancellation policies with the possible application of penalties, the hotelier takes shelter from any complaints. For example, it is necessary to define how far in advance a customer can cancel the stay without applying penalties.
  • To be provided and verify data and validity of the credit card as guarantee;
  • Ask the customer for a deposit for the reservation made;
  • Send the reminder emails to the guest a few days before check-in, through the management software, so as to remind them of the stay and offer them the purchase of additional services (cross-sell).
  • Avoid selling rooms without cancellation penalties.
  • In the high season, prefer the non-refundable rate. but most of all
  • Use a channel manager who is able to distribute rooms and rates gradually on each channel.

How to manage the tourist tax which varies according to the season

Tourist Tax Hotel

The sojourn tax (or sojourn tax) is the tax imposed on people who stay in hotel or non-hotel accommodation facilities in certain Italian cities classified as tourist resorts or cities of art.

The tourist tax is different from municipality to municipality both in costs and in the methods of application. In fact, the methods of application of the tax vary and range from the payment of a fixed amount to a variable amount.

The ABC on the Tourist Tax

The Tourist Tax was introduced in 2011 and allowed Italian Municipalities with a high tourist turnout, the right to be able to apply a tax to those tourists who go to stay in hotels, hotels, bed and breakfasts and campsites territorially present In the town hall.

It is important to know that:

  • The guest pays the tax to the structure that acts as a substitute tax, the hotelier will then have to pay the collected amounts as a tourist tax to the municipality;
  • The rates applied vary from town to town depending on the resolution of the city council;
  • The tax is determined per person and per night;
  • Each municipality can also decide independently the number of nights for which the tourist must pay the tax;
  • The tax provides for exemptions based on age and other characteristics that vary from area to area;
  • The amount of the tax varies according to the type of structure.

As already explained, the rates to be applied for the tourist tax vary according to the municipalities, as well as the amounts.

For example Luigi Verdi decides to stay in Rome in a 3-star hotel for 3 nights. The price of the tax for 3-star hotels is € 4.00 per day, consequently at the end of his stay Luigi Verdi will have to pay € 12.00.

Unlike the case in which Luigi Verdi decided to always stay in Milan for 3 nights in a 4-star hotel, where the tax reaches € 5.00 per day for a total of € 15.00.

How is the tourist tax managed?

First of all, the hotelier must inform the customer at the time of check-in of the application of the tourist tax, specifying the application rules, the amounts and describing which are any cases that allow exemptions to be obtained.

Subsequently, the manager has the obligation to declare in the period of time established by the municipality (it can be monthly as bimonthly) the number of customers who have stayed at the structure specifying the number of nights, and any exempt subjects, thus going to calculate the amount of tax to be paid.

Some municipalities make a web portal available to hoteliers through which it is possible to report the collected tax amounts monthly.

How to simplify the compilation

There is no need to have software dedicated exclusively and exclusively to the management of the tourist tax, it is in fact sufficient (and highly recommended) to have a hotel management software (PMS) that allows you to:

  • manage the calculation of the tax;
  • specify multiple age groups with the relative amount of the tax;
  • configure exemptions;
  • specify reductions;

The hotel management software must make available to the operator a clear and detailed report that allows the exact amount of tourist tax that has been collected to be communicated, thus avoiding errors.

How to manage the tourist tax which varies according to the season

Many municipalities provide for the application of the tax limited to the period of the tourist season, others apply it but differently according to the period of the year.

Some municipalities apply a different tax based on seasonality, for example from 1 January to 30 June they require a certain amount and from 1 July to 31 December another. Other municipalities instead indicate months in which the tax is reduced by 50%.

Some cities that apply a seasonal tax are:

  • Fasano
  • Gallipoli
  • Lecce
  • Napoli
  • Otranto
  • Ravello
  • Senigallia
  • Siracusa
  • Venezia
  • Viareggio

Manage the tax with Slope

The Slope management software allows you to manage the tourist tax in a seasonal way, going to configure different price brackets depending on the day of the year, thus avoiding making mistakes and facing penalties.

Channel Manager for Hotels? I need one?

Lo strumento Channel Manager permette di gestire i canali OTA ed il rispettivo extranet

Because a hotel cannot do without management software

Does a hotelier really need management software, such as a channel manager, to manage his hotel or can a spreadsheet suffice?
As devil’s lawyers we will try to understand what are the advantages of using an excel file to manage a hotel.

After a general overview of the evolution of management software, we will try to understand how to manage some fundamental aspects such as:

  • Booking calendar
  • Management of bookings for individuals and groups
  • Portal housed
  • Istat
  • City tax
  • Tax document issuance (including electronic invoicing)
  • reports
  • lists
  • Booking conditions.

The list above is a rough idea of ​​some of the tasks that are carried out in the structure and which, it appears evident, cannot be managed with the help of the excel sheet only, but only through a management software that allows greater control. on its structure in some aspects that are capillary to say the least.

In addition, a modern management software allows you to be accessible via smartphone and therefore to be able to control your structure from any device and from any part of the world in which you are located, an internet connection will be sufficient to understand what is happening in your hotel .

What is a hotel channel manager?

What are the advantages of having a channel manager?

The channel manager is an indispensable tool for any small or large accommodation facility that sells rooms or apartments through online agencies (OTA). The channel manager has the task of synchronizing: prices, availability and reservations on all online sales and distribution portals.

The main purpose of the channel manager is to make the hotelier forget the manual operations of synchronization and updating of rates and availability on the various OTA portals, sheltering him from the bogeyman par excellence … or overbooking.

The importance of using a CM that works in a “transparent” way, that is to say that operates on the basis of the settings set by the hotelier and that manages openings and closings automatically, should also be underlined.

In the episode we will explain the difference between a 1-way channel manager connection and a 2-way XML connection.

What does it mean that a channel manager works 2-way “automatically”?

1) The hotel receives a booking from an OTA portal, this will be sent to the channel manager who will take care of managing it by sending it to the management software which will show the details of the case such as:

  • name and surname of the booking agent
  • number of nights
  • date of arrival and departure
  • rate booked by the customer
  • accommodation booked by the client
  • any notes that the same customer has entered during the booking process
  • credit card number in case the customer has entered it

2) The hotel inserts a reservation received directly into its management system, as soon as the reservation is automatically entered, the management software must update the channel manager that the number of rooms for sale has decreased by 1 unit. At this point, the channel manager will then update the OTA portals with the reduction of availability.

Hotel invoices to PA in “Split Payment” mode, what it is and how it works

Split Payment Hotel come gestire fatture verso pubblica amministrazione

Split payment is a particular VAT settlement mechanism which came into force in 2017 and which is mandatory when private companies have commercial relations with Public Administrations (PA).

What is split payment and how it works

The split payment, also known as the split of payments, provides that the private supplier collects the invoice net of VAT to the debt, which will be paid directly by the Public Administration body to the Treasury.

The 2015 Stability Law commissioned by the Gentiloni government introduced the payment split system, in which for the sales of goods and services made to the Public Administration, VAT must no longer be paid to the supplier, but must be paid to the Treasury directly from the Public Body.
 The tax document (invoice) that is issued will report a dedicated item:

How a Hotel must operate to issue an invoice in split payments to the Public Administration

Even accommodation facilities such as hotels and inns are among the subjects obliged to apply the VAT split payment (provided for by article 17-ter of Presidential Decree 633/1972 as amended by Legislative Decree 50/2017 and Legislative Decree 148/2017).

To fill in and issue an invoice in SP, a hotel must first issue an electronic invoice which must necessarily include the wording split payment.

Below is a facsimile of an invoice issued in “split payment” mode which highlights the non-computed VAT component.

Subsequently, the hotelier will be responsible for sending the electronic invoice to the SDI which will carry out the relevant checks, the electronic invoice must therefore be sent to the interchange system as a normal electronic invoice.

It should be noted that invoices issued in paper form cannot be considered valid against the Public Administration.

The register of VAT payments will contain a dedicated section summarizing the amounts of VAT not collected because they belong to tax documents issued in the split of payments.

Manage split payment with Slope

Slope is able to respond to the need to issue an electronic invoice to the PA and apply split payment.

The functionality is very simple, it is perfectly integrated into the system and does not differ much from the issue of a very normal electronic invoice.
Once you have selected the reservation for which you want to proceed with the invoice issue, you will select the company registry, the items to be included in the tax document and finally you will mark the checkbox “Apply splitting of VAT payments (Split payment) “.

In this way, the Slope management will apply the split of payments, providing the summary that the customer must pay with the non-calculated VAT component and the total of the tax document.

Tourism 5: how to send ISTAT Tourism 5 reports

Segnalazione ISTAT Abruzzo, Basilicata, Emilia Romagna e Lombardia con Portale Turismo 5, Lombardia, Emilia Romagna, Abruzzo, Basilicata

The Turismo 5 portal is the web application made available for the regions of Abruzzo, Basilicata, Emilia Romagna and Lombardy in order to fulfill the obligation of telematic transmission of data on the presence of tourist flows.

The Turismo 5 portal therefore makes available to hoteliers in Abruzzo, Basilicata, Emilia Romagna and Lombardy, a free web platform for the electronic transmission of daily data relating to the movement of guests (tourist flows).

Access is via the Tourism 5 platform that the respective regions make available for accommodation and leases to transmit the daily data of their guests’ arrivals and departures.

How does reporting via Turismo 5 work?

The accommodation manager connects to the service accessible from the following link:

Lombardy: Link to the Lombardy reserved area

Emilia Romagna: Link to the Reserved Area of ​​Emilia Romagna

Abruzzo: Link to the Abruzzo reserved area

Basilicata: Link to the reserved area Sist Basilicata

Within the portal, data relating to tourist movements can be entered manually using the input masks offered by the program.

In the event that the hotelier is equipped with management software (such as the Slope management), then the program will offer the manager of the accommodation facility a service for generating a file containing an interpretable path that can be interpreted and inserted into the respective portal.

The hotelier’s task will be to import the aforementioned file without the need to manually transcribe the data.

Tourism 5: a tool for analyzing the tourist flows of Abruzzo, Basilicata, Emilia Romagna and Lombardy

From the Tourismo 5 system you have the possibility to consult the statistics of tourist flows, both of your own data and of those relating to the entire Umbria region, the functionality is accessible from the “Statistics of tourism” section of the portal.

How to request access credentials for your structure?

To request the access credentials for Turismo 5, please click on the following link and fill in the relevant forms.

Simplify the electronic transmission of data with Slope

The generation of the Tourism 5 file is only one of the many features present in the PMS of the Slope management system, such as the reporting of the coupon lodged to the State Police.

You can try the potential of Slope software for free for 30 days by filling out the demo request form.

Electronic Hotel Invoicing: 3 tips to manage it better

Fatturazione Elettronica Hotel Agriturismo Bed And Breakfast consigli

Dear hotelier, the advent of the new electronic invoicing is getting closer!

From 1 January 2019, in fact, the new law will come into force which will make it mandatory for companies and professionals to adopt this new type of invoice, thus abandoning the old excel files or even the “pen and paper” method.

But what is an electronic invoice?

It is a digitally prepared invoice, electronically transmitted to the customer via SDI, or the Revenue Agency’s Exchange System. This SDI checks whether the invoice has been issued following all the necessary procedures and, if so, delivers it to the recipient customer.

The format in which electronic invoices are to be produced, transmitted, archived and stored is a digital format called XML.

Now that we have re-introduced the topic, let’s see what are the 3 tips to better manage the electronic invoicing in the hotel.

1- The paper will no longer have value

It is clear that the electronic invoices received from 1st January 2019, if printed and stored on paper, will have no legal value. It is important to underline how the electronic invoices transmitted and received through the ES must in fact be kept in digital format according to the provisions of DMEF 17/6/2014 and DPCM 3/12/2013.

2- Why use a hotel management PMS that integrates electronic invoicing

Filling out an electronic invoice may prove more difficult than expected, and managing your hotel with a simple excel sheet is no longer enough. Much less to think of delegating everything to your accountant:

Can you imagine having to call your accountant every time you need to issue an electronic invoice?

To generate an electronic invoice at the hotel, specific standards must be followed (XML format, digital signature ..) which can confuse the hotelier.
It therefore becomes essential to have a PMS that can comply with the legislation and is able to fulfill all requests and with which to manage the whole flow.

3- Management by PMS of the active and passive cycle of your hotel

As already mentioned, the best choice to manage electronic invoicing is to rely on an integrated solution that can manage the entire billing cycle (active and passive) and that is able to digitally keep the invoice, since it must be kept digitally for 10 years.

It should be underlined how creating, sending, receiving and storing are 4 fundamental steps for electronic invoicing.

Success stories, interview with Luca and Silvia, owners of Chalet Weal

At about 2000 meters above sea level, nestled on the Colle del Sestriere in an uncontaminated environment, the Chalet WEAL was born, the perfect structure for a stay in the mountains both during the summer and winter. There are many itineraries to follow: from the infinite ski slopes, in one of the largest ski areas in the world, to long walks with panoramic views.

We were happy to have a chat with the owners, Luca Angelucci and Silvia Dall’Oca, to tell us how Chalet WEAL was born and grew and the reason for choosing Slope as the management software for their structure.

How could we define the Chalet WEAL?

Our structure is designed both for those who want to enjoy a relaxing holiday, and for those who want to take advantage of the ski facilities that are present in the area.
The scenario in which we are immersed is truly suggestive, and our apartments offer all the comforts that can also be found at home. They all look SOUTH and the ski slopes, for a truly incredible panorama.

For our guests we have three studios, two two-room apartments and two double bedrooms where you can relax after a long day spent outdoors.
One of our strengths is also that of being strategically positioned: we are in fact only 100 meters from the Fraiteve cable car and 300 meters from the main ski lifts in Sestriere and from the town center.
Our structure is suitable for both young groups, couples and families with children: in short, our welcome is good for everyone!

What are the services that you make available to your guests?

We try to do everything possible to satisfy our customers and make them live an unforgettable holiday. Here you can buy the Via Lattea Skipass by communicating the names a few days before and thus avoiding wasting time as soon as you arrive. It will also be our concern to accompany the guest to the best specialized shop to rent all the equipment they need.

There is more: you can also book ski and snowboard lessons and even there is the possibility of having the desired shopping delivered to your apartment or even dinner for the evening! In short, we try to pamper the customer from every point of view.

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Why the choice of Slope as management software?

Before leaving, we viewed several software, always with company tutorials to learn more about the topic. In the end, however, Slope was the most complete with the best price.
I can’t say it didn’t affect the sympathy of their staff, who followed us from the first day until the official opening.
Never left alone!

Would you recommend Slope to a hotelier? If so why?

We have already done it and will continue to do so. We really believe that it is an easy-to-use management software, but above all with unrivaled support.
We do not have time to write an email that we are contacted and with the help of the boys everything is resolved in an instant.
Excellent!

No show and hotel cancellations

Come inviare segnalazione ISTAT con Istrice 2

Which are the implications of a high no show rate in the hotel? How do you handle the penalty in case of no show? How can hotel cancellations be reduced?

In this blog-post will talk about two problems that afflict hoteliers and receptionists, namely no shows and last minute cancellations, trying to give some advice on how to reduce cancellations, manage no shows and produce revenue from these events.

No shows and late booking cancellations are one of the worst nightmares of hoteliers, who are put to the test to try to stem this problem, which can significantly impact those who are profit margins of the hotel.

Specify well booking conditions and cancellation policy

Marco and Edoardo believe that a delicate step in this phase is to correctly specify within their website and the booking engine which are the booking terms and conditions.
By highlighting what the cancellation policies are with the times within which penalties apply, it becomes clear how much a customer will be able to cancel his reservation without incurring penalties, thus avoiding discontent and misunderstandings.

Check the arrival time

Although it may seem obvious enough, an effective way to prevent guests from not showing up without having notified, is to ask for the arrival time at the facility.
A management software that sends pre-stay emails is particularly convenient in this sense, also to help increase the user’s customer journey.

Measure, measure, measure

It is important to check and keep track of metrics related to no shows and booking cancellations, trying to understand which channels they come from most.
This is because the cancellation percentage must not be seen as a single number, but must be measured for each distribution channel used by the structure.

Use a channel manager who reopens sales on the OTA portals

In the case of last minute cancellations, it is very important to use a channel manager who is able to instantly reopen the availability and distribute rooms and rates quickly on each channel, trying to immediately put the unsold back on sale.